Laos has a steadily improving economy. It would be wise to set up or become involved in a business in the near future, as it is predicted that this growth will continue until at least the next decade.
International corporations that are financially invested in Laos’ natural resources would be highly likely to hire a PR professional who would be situated in Laos.
The Laos government has approved regulations that make it easier for businesses to be launched, indicating they are interested in more foreign presence within the national economy.
PR professionals need to be aware of China’s dominance in Laos. It would be unwise to become part of a directly competitive company, as China has made its economic presence known.